WRENTHAM, Mass. — Wrentham Village Premium Outlets is expanding its retail and dining offerings this summer with the addition of several nationally recognized brands, including Fabletics, HARIBO, Zwilling Factory Outlet, Joseph Ribkoff, Gong Cha and Gymboree.
The new openings continue the evolution of the outlet center, which remains New England’s largest outdoor outlet shopping destination with more than 150 stores and restaurants.
“Every new brand we bring to Wrentham Village Premium Outlets adds something meaningful for our guests, and this latest group is no exception,” said Ashley Feldhouse, Area Director of Marketing and Business Development. “From the world-class craftsmanship of Zwilling to the first-ever Simon location of Joseph Ribkoff, we’re continuing to raise the bar for what guests can expect when they visit the center.”
One of the most notable additions is fashion brand Joseph Ribkoff, which will debut its first-ever Simon location at Wrentham Village Premium Outlets in early June. Founded in 1957, the women’s fashion label is known for combining contemporary styling with comfort-focused, travel-ready apparel designed to fit a wide range of body types and lifestyles.
Another major arrival comes in August, when candy maker HARIBO opens one of its first U.S. retail stores at the center. The immersive shop will feature a custom Pick ‘n Mix candy station with popular products including Goldbears, Twin Snakes, Peaches and Goldbears Wild Berry, along with seasonal treats and exclusive merchandise unique to the location.
Activewear retailer Fabletics is scheduled to open in July, bringing its line of performance apparel and athleisure products to the center. Known for its soft fabrics, bold color palettes and fitness-focused styles, the brand plans to celebrate its opening with a grand opening event July 10-12 featuring promotions and giveaways.
Kitchenware retailer Zwilling Factory Outlet will also join the lineup this August, offering premium cutlery, cookware and culinary tools from one of the world’s oldest kitchenware manufacturers.
Additional additions include bubble tea chain Gong Cha, which is opening this summer with its customizable tea beverages, and children’s clothing retailer Gymboree, which is expected to open in July.
The latest wave of openings follows several recent additions at Wrentham Village Premium Outlets, including Big Chicken, the fast-casual restaurant founded by former NBA star Shaquille O’Neal, as well as beauty retailer ULTA and apparel brands Rag & Bone, Rhone and Vuori.
Center officials say the continued expansion reflects strong consumer demand for experiential retail, dining and lifestyle-focused brands at the shopping destination.
