BOSTON — The BSA Foundation has officially launched a new public-facing identity under the name Architecture in Common, a rebranding effort aimed at broadening public participation in architecture, design and civic dialogue across Greater Boston.
Organization leaders said the new name more clearly reflects the nonprofit’s mission of connecting communities to architecture and the built environment through education, exhibitions, public programs and outreach initiatives.
“This new name reflects both who we are and where we are headed,” said Danyson Tavares, Executive Director of the Boston Society of Architects and Architecture in Common. “Architecture belongs in public life. Architecture in Common reflects our belief that more people should be invited into the conversations that shape our cities and communities.”
As part of the transition, the umbrella name Boston Society for Architecture will be retired. Moving forward, the professional chapter organization will resume using its longstanding name, Boston Society of Architects, for chapter-related activities, while Architecture in Common will serve as the public-facing identity for the former BSA Foundation.
Officials said the changes are intended to create clearer distinctions between the two organizations while maintaining a shared commitment to advancing architecture as a force for public good.
“This name captures the spirit of what we are building — a welcoming and accessible platform for public engagement around architecture and design,” said David Silverman, Chair of Architecture in Common. “Looking ahead, we see a lot of potential for deepening the public’s connection to the built environment.”
The announcement comes as the organizations prepare for a broader transformation that includes plans to relocate to a more civic-oriented space in Downtown Boston. Leaders say the future location will help strengthen public interaction and create expanded opportunities for learning, exhibitions and community dialogue.
Architecture in Common plans to unveil additional programming initiatives and public engagement efforts in the coming months as part of its expanded mission.
The organization said the rebrand reflects a growing emphasis on making architecture and urban design more accessible, inclusive and relevant to everyday civic life.
