NEW DELHI — Wyndham Hotels & Resorts expanded its footprint across Europe, the Middle East, Eurasia, and Africa (EMEA) during the first half of 2026, signing 25 new hotels and opening 13 properties as the global hospitality company continued to capitalize on rising travel demand and growth in emerging tourism destinations.
The expansion brings Wyndham’s regional portfolio to more than 750 hotels with over 99,000 rooms, reinforcing EMEA as one of the company’s fastest-growing markets.
Company officials said the growth reflects evolving travel patterns, with travelers increasingly seeking authentic cultural experiences and destinations beyond traditional tourism hubs. At the same time, hotel owners are looking to partner with internationally recognized brands that offer technology, distribution, and operational expertise.
“EMEA remains one of the most dynamic regions in global hospitality. What we’re seeing today is growth coming from a broader range of markets and segments than ever before, from established destinations such as Türkiye to fast-growing markets across India, and Central Asia,” said Dimitris Manikis, president of EMEA for Wyndham Hotels & Resorts.
“Travellers are increasingly seeking new destinations and richer local experiences, while demand for Europe’s traditional tourism powerhouses remains strong. Rather than shifting, the travel map is expanding, with guests increasingly combining established destinations with secondary cities and emerging markets that offer authenticity and a stronger connection to local culture. While owners are looking for partners that can help them capture demand and navigate a rapidly evolving marketplace. That combination is creating opportunities across the region, whether it’s hotels in emerging tourism destinations, expansion into secondary cities or growing interest in branded residences.”
Türkiye remained Wyndham’s most active development market during the first half of the year, accounting for the majority of the company’s hotel openings across EMEA. New properties included TRYP by Wyndham Istanbul Maltepe, Ramada Encore by Wyndham Midyat, Ramada by Wyndham Erzincan Ergan, Ramada Hotel & Suites by Wyndham Adana, Ramada by Wyndham Düzce, Wyndham Garden Antalya Konyaaltı, and Türkiye’s first Ramada Residences by Wyndham Istanbul Haramidere.
The company also expanded across Europe and the Commonwealth of Independent States (CIS), opening Wyndham Grand Carvoeiro Algarve in Portugal, Wyndham Mallorca Portocolom Resort in Spain, and Ramada Plaza by Wyndham Tashkent in Uzbekistan. Additional hotel agreements were signed in Uzbekistan, Albania, and Serbia.
India continued to rank among Wyndham’s fastest-growing global markets during the first half of 2026. The company opened Ramada Encore by Wyndham Ayodhya and Ramada by Wyndham Itahari Pashupati Marg in neighboring Nepal while signing 11 additional hotel agreements across India.
Today, Wyndham has more than 150 hotels operating or under development throughout India. The newest projects include developments in Vrindavan, Jaipur, and Khajuraho Airport Road, reflecting the company’s strategy of expanding into pilgrimage destinations, regional markets, and areas benefiting from new infrastructure investments.
“India’s growth story is no longer defined by a handful of gateway cities, and neither is ours,” said Rahool Macarius, market managing director for Eurasia at Wyndham Hotels & Resorts. “As infrastructure investment transforms connectivity and opens up new destinations, we continue to grow alongside the country, working with owners, developers and local stakeholders to expand access to quality branded accommodation where it is needed most.”
He added that many of the company’s recent hotel signings have come from first-time Wyndham owners, highlighting growing confidence in the company’s brands and operating platform.
In the Middle East, Wyndham signed five new projects across the United Arab Emirates and Saudi Arabia, including a partnership with Grovy Developers to introduce Ramada Residences by Wyndham at Dubai Islands. The project reflects Wyndham’s continued expansion into the branded residences sector, which the company sees as an important long-term growth opportunity.
Wyndham attributed much of its continued expansion to what it calls “The Wyndham Advantage,” an integrated platform that provides hotel owners with marketing, technology, revenue management, and distribution tools. The platform also gives franchisees access to more than 126 million Wyndham Rewards members worldwide, helping drive occupancy and commercial performance.
With a portfolio of 25 hotel brands, Wyndham said it remains focused on expanding across midscale, upscale, and mixed-use developments while pursuing growth in both established tourism destinations and emerging travel markets throughout the EMEA region.
