TitletownTech, Designed by SGA, Wins Prestigious Architizer A+Award


BOSTON—SGA, a Boston and New York City-based national award-winning architecture, interior design, planning, branded environments and virtual design and construction practice, announced that the SGA-designed TitletownTech innovation center has won the prestigious Architizer A+Award for Architecture and BIM for 2020.

“We would like to thank Architizer and the judges for selecting TitletownTech for this prestigious award,” said Adam Spagnolo, Partner and Director of Marketing and Business Development at SGA. “SGA utilized its Visual Design & Construction tools and technology to design and successfully complete the project.”

The Architizer A+Awards is the nation’s largest awards program focused on promoting and celebrating the year’s best architecture and products.

Located in Ashwaubenon, WI, TitletownTech is a 45,000-square-foot innovation center, which was developed by Titletown Development, the development arm of the Green Bay Packers. TitletownTech (Titletown being the nickname for Green Bay) is a joint venture of the Green Bay Packers and Microsoft.

The modern design of TitletownTech reflects Wisconsin’s old mill buildings and industrial past by showcasing brick, steel and warm woods. It also forecasts the Midwest’s digital future through the use of high-tech glass and state-of-the art materials. Every aspect of this spectacular, cantilevered glass jewel box was designed by SGA as a “trophy case” that celebrates the entire community. The building is fully integrated into the landscape, with wide-open views to the iconic Lambeau Field.

The first floor of the expansive atrium features flexible seating (reminiscent of stadium bleachers) and encourages people to interact as they transition from the main floor to the second. Informal lounges and social spaces are interspersed throughout, with pre-planned “hot-spots” where guests might naturally congregate for impromptu meetups and gatherings. Linear teardrop lighting brings a human element to the high-tech architecture. There are “sandbox” spaces including an oversized, writable magnetic wall for visitors to playfully doodle on and converse around. Guests can wander up to the second floor, or mezzanine, and discover the cafes where there are sofas, couches and moveable seating

ideal for casual dining, parties and events. The building also features a roof deck facing Lambeau Field – perfect for formal meetings and informal gatherings.