Women Break Glass Ceiling in Residential Real Estate, Use Collaboration as a Tool to Get Ahead

Lindi Braddock

BRENHAM, TX– A collaborative office environment that values a woman’s ability to multitask can help them become leaders in a male-dominated industry, says one of the state’s highest-ranking real estate executives.

“Women can make a significant difference in the career advancement of other women. We know this at Coldwell Banker Properties Unlimited because three generations of women founded and expanded this agency,” says Lindi Braddock, broker and owner of Coldwell Banker Properties Unlimited. “We must embrace diversity, mentor qualified females and favor a culture of support to break through the glass ceiling of leadership,” she says.

Braddock says surveys show that although 63 percent of all Real Estate agents are women, more men lead Real Estate companies as a broker-owner or selling manager. She also notes that according to a national Coldwell Banker survey of both male and female workers, women face a “glass ceiling” when trying to attain executive or senior-level positions. Coldwell Banker is combating this leadership gap by example and discipline through its Women in Leadership initiative and as the 2019 recipient of The Women’s Choice Award®.

Braddock encourages women to work for a female-owned and operated brokerage if possible. They understand the complexity of a woman’s day-to-day schedule and ability to multitask, especially if they are the primary caretakers of their homes and help to support their needs.