BOSTON– WS Development announced that Peter Millar, the premium lifestyle brand known for luxury menswear and performance golf apparel, will open its first Massachusetts location in Boston’s Seaport this March, 2018.
The acclaimed apparel company will be located at 45 Northern Avenue in Boston, and is part of One Seaport, the largest mixed-use development in the city in 30 years.
North Carolina-based, Peter Millar was founded in 2001, launching its business with the brand’s now signature cashmere sweaters. Since then, the company has quickly expanded and now features a wide range of iconic, innovative menswear and refined lifestyle products. The brand’s Seaport location will offer everything from knit polo shirts and sport shirts to sport coats, outerwear, trousers, footwear and accessories.
Peter Millar will neighbor other leading fashion brands within One Seaport, including Mr. Sid, Bonobos, lululemon athletica, The C.C. Filson, L.L.Bean, and Warby Parker. Providing a dynamic and comprehensive experience, One Seaport also boasts ShowPlace ICON at Seaport, Equinox, Kings Dining & Entertainment, Tuscan Italian Kitchen and Market, Luke’s Lobster, Caffé Nero, 75 on Seaport, Seaport Barbers, sweetgreen, La Colombe, Scorpion Bar, The Grand and Bank of America.
“Peter Millar is a best-in-class men’s retail brand. Their emphasis on quality craftsmanship and timeless design makes them a standout and real difference maker. The versatility of the merchandise offering will speak to the captive audience living, working, and visiting the Seaport. We couldn’t be more excited to have them join our great line-up of retail, restaurant, entertainment, and fitness brands,” says Todd Norley, Vice President of Leasing at WS Development.
One Seaport is a $600 million development and the largest mixed-use project in the City of Boston in over 30 years. Its two towers are situated on three acres of land in the heart of the Seaport District and span 1.5 million square feet. One Seaport uniquely represents the highest concentration of retail space in the Seaport District with a total of 250,000 square feet devoted to shopping, dining, fitness, and entertainment. Luxury residences, The Benjamin and VIA, developed by Berkshire Group, are situated atop of One Seaport’s retail experience.
Peter Millar in The Seaport will be located at 45 Northern Avenue Boston, MA 02110. For more information on the brand, visit www.petermillar.com. For additional information on The Seaport visit www.bostonseaport.xyz, follow Boston Seaport on Facebook, and @SeaportBos on Instagram and Twitter.
Founded in 2001, Peter Millar has become the standard bearer for discerning and exceptionally well-dressed individuals — on the golf course, in the office, and out on the town. From signature cashmere sweaters to a wide range of casual apparel and fine tailored clothing, Peter Millar embraces a classic lifestyle, with modern sensibility, an attention to detail, exquisite craftsmanship, and the highest quality materials in menswear.
Boston’s Seaport is quickly emerging as one of the most exciting neighborhoods and destinations in the country. It is a place where culture, industry and community converge, and where new construction is changing the city’s skyline and quickening its pulse by the minute. Currently, the Seaport district is Boston’s single largest development project. It will transform 23 acres of waterfront land with a carefully selected mix of residential, hotel, office, retail, entertainment, civic and cultural uses, and public open space. Combining the best of historic and modern day Boston, Seaport is positioned to become the destination for fashion, culture, arts, dining and entertainment, and technology and life sciences, furthering Boston’s position as one of the top cities to visit in the world.
WS Development is a Massachusetts-based property developer dedicated to the creation of places where people want to be. With more than twenty million square feet of existing space and an additional five million under development, it is one of the largest privately-owned development firms in the country. In business since 1990, WS is a vertically-integrated company that develops, owns, operates, and leases over 90 properties, including urban buildings, lifestyle centers, power centers, community centers, and mixed-use developments.