WS Development Announces MiniLuxe to Open at Watermark Seaport on Friday

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BOSTON– WS Development is pleased to announce MiniLuxe will open at Watermark Seaport (81 Seaport Boulevard, Boston MA, 02210) on Friday, November 4, 2016. The award-winning, innovative provider of nail and waxing services is known for its emphasis on hygiene, quality, and styles inspired by the runway. The studio will span 1,550 square feet and feature nine manicure stations, eight pedicure stations, and a Groom Room, offering facial and body waxing services.

MiniLuxe’s location at Watermark Seaport will boast rose gold lighting accents and specially commissioned prints by fashion-famous illustrator Anja Kroencke, as well as a Color Runway, from which guests can choose over 120 different hues. There will be 60 choices of MiniLuxe’s Pure Polish line, which includes locally inspired colors like Boston Ballet, Numbah 12, and Cape Cod Sunset. The Polish Line is “five free,” meaning it does not contain the five most notorious chemicals used in nail polish: dibutyl phthalate, toluene, formaldehyde, formaldehyde resin, and camphor. Additional options include 40 shades of the ever-popular Performance Polish, which is also “five free”, and is nail-strengthening and fast drying; its unique formula conveniently wears like gel and removes like traditional polish. Gel polishes, designer lines by Tom Ford and Chanel, and select seasonal collections from OPI and Essie are also available.

miniluxeRevolutionizing the nail industry with its standards for hygiene, each MiniLuxe studio boasts a Clean Lab where all of its stainless steel tools undergo a three-step sterilization process: hand-scrubbing, ultrasonic debris removal, and hospital-grade autoclaving.

“MiniLuxe is not only the first nail and waxing studio in the Seaport, but it is also a pioneer and trendsetter in beauty services. We are thrilled to bring this exciting addition to the neighborhood – it offers both residents and those who work in the district a convenient and high quality studio for pampering, morning, noon and night,” said Brian Sciera, Vice President at WS Development.

MiniLuxe’s opening at Watermark Seaport, sited at the corner of Seaport Boulevard and Boston Wharf Road, contributes to 24,000 square feet of street-level retail space developed by WS Development, and 346 modern luxury residences developed by Skanska USA Commercial Development, in partnership with Twining Properties. It will neighbor the newly opened CVS Pharmacy, YO! Sushi, Shake Shack, and Blue Hills Bank.

Under the leadership of WS Development, a privately owned real estate development firm headquartered in Massachusetts, the Seaport is Boston’s most dynamic neighborhood and is quickly emerging as a major destination for unique retail, culinary, and entertainment experiences.

As one of the most extensive urban developments in the country, WS will create over 1.25 million square feet of retail and transform over 12.5 acres of undeveloped land into residences, offices, hotels, shops, restaurants, public open spaces, and other community amenities within the Seaport. With the understanding that exceptional retail is the heartbeat of a great neighborhood, WS is curating the highest quality specialty retailers, entertainment brands, and restaurants, and is creating a mixed-use district unlike anything else in Boston.

MiniLuxe is located at Watermark Seaport, 81 Seaport Boulevard Boston MA. It will be open seven days a week: Monday-Saturday: 8am-9pm and Sunday 9am-8pm.

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