BOSTON – Sperry Van Ness International Corporation (SVNIC), one of the most recognized commercial real estate brands in the world, with offices in four countries serving 500 markets, has announced that it is changing its signature brand name to SVN®.
The Sperry Van Ness® brand was launched in 1987 out of a desire to improve the commercial real estate industry for all stakeholders. The company became a national franchise operation in 2003. A few years later, one of the original partners left the business. In 2010, Mark Van Ness, the founder and 22-year CEO retired and promoted Kevin Maggiacomo to President & CEO. Since then the company has added more than 100 offices, developed and adopted award winning, leading-edge technology systems, launched new service lines and expanded across the globe.
“We have been growing services and offices internationally and are transitioning to a name that will be easily recognizable around the world, while remaining true to the values that make our people, our platform and our purpose so unique,” said Maggiacomo, “We’ve been calling ourselves SVN for decades and our web domain has always been svn.com, so making SVN our official name is very natural.”
With 28 years in operation, SVN is celebrating record growth in 2015 by adding 25 offices nationally and internationally. SVN now has over 1,400 Advisors and staff in nearly 200 offices around the world. The company will continue to stand apart from the industry in its belief that commercial real estate should be practiced in an open and collaborative fashion.
“As the youngest of the top 10 brands in our industry, we have the advantage of being born in the age of the Internet, so it’s very natural for us to leverage technology and our value networks to bring unique opportunities to all our stakeholders”, said Maggiacomo.
The SVN brand name and new logo will roll out globally over the next 12-18 months.