Lynnfield, MA – MarketStreet Lynnfield kicks off the fall season with eight new openings as it continues to expand upon its incredible lineup of retail, fashion, beauty and wellness, and restaurants.
Joining the popular North Shore open-air community hub’s mix of locally owned shops and national brands this season are the recently opened, upscale men’s and women’s fashion boutique, Sanctum Style, specialty retailer of quality apparel, accessories, outerwear and fragrance, Abercrombie & Fitch, the quintessential retail brand for the global teen consumer, Hollister, the experiential and digitally driven Levi’s® NextGen store, beloved regional chef-driven restaurant, Burtons Grill & Bar, expert laser hair removal specialists, Semper Laser, and leading female apparel company, Aerie. Additionally, Massachusetts-based and globally celebrated athleisure brand Booty by Brabants, which has made its mark as a wildly popular pop-up over the past two years, will return to MarketStreet Lynnfield with its first ever permanent location next month.
The new store openings contribute to MarketStreet Lynnfield’s mission of creating places people love, with something for everyone to experience. Each brand represents a forward-thinking approach to retail that will continue to make MarketStreet Lynnfield a destination the North Shore loves.
“We are beyond excited to roll out such an exciting lineup of new must-shop destinations this fall along with one of our property’s most highly anticipated restaurant openings, Burtons Grill and Bar. MarketStreet Lynnfield is lucky to welcome some of the brightest and best in the industry – from thriving local brands to iconic national retailers. We can’t wait for our customers to experience these new openings this season,” says Charlotte Woods, General Manager of MarketStreet Lynnfield.
Sanctum Style
Now Open
Sanctum Style is a local, woman-owned, upscale men’s and women’s boutique offering a multi-designer assortment curated for individuals who want an elevated and personalized experience while shopping the latest in fashion trends. Its assortment is inspired by owner Jaime Sloan’s love of fashion and contemporary city style. Notable brands Sanctum Style offers include Frame and Paige Denim in both men’s and women’s styles, Vince, Faherty, Rails, and ATM Anthony Thomas Melillo for men, and Good American, Misa Los Angeles, Ramy Brook, and Jonathan Simkhai for women. A sanctum is defined as “a sacred and holy place where one is free from intrusion” and that is exactly what Sloan’s boutique experience provides her clients. Created as a special place to discover not only what is new and current, Sanctum Style seeks to enhance and transform one’s personal style. The store’s stylists are knowledgeable and available to work one-on-one with guests; and for convenience, personal shopping appointments are also available to book online. www.sanctumstyle.com | @sanctumstyle
Booty by Brabants
Opening October 2021
Known for its community-driven, inclusive approach and strong e-commerce business that has attracted consumers globally, Massachusetts-based athleisure brand Booty by Brabants will continue to expand its brick-and-mortar presence this fall with the return of a storefront within MarketStreet Lynnfield. After its highly successful debut at the property in 2019 as a pop-up, Booty by Brabants is excited to open its first ever permanent location at MarketStreet Lynnfield next month. Customers at the brand’s new store will have access to much of the same inventory available online in addition to exclusive in-store perks such as early access to new product releases, health and wellness products from the brand’s sister company Body by Brabants, as well as events and in-store sales during the holidays. www.bootybybrabants.com | @bootybybrabants
Abercrombie & Fitch
Opening October 2021
Abercrombie & Fitch believes every day should feel as exceptional as the start of the long weekend. Since 1892, the brand has been a specialty retailer of quality apparel, accessories, outerwear and fragrance – designed to inspire their global customers to feel confident, be comfortable and face their fierce. www.abercrombie.com | @abercrombie
Hollister
Opening October 2021
The quintessential retail brand of the global teen consumer, Hollister Co. believes in liberating the spirit of an endless summer inside everyone. Hollister creates carefree styles designed to make all teens feel celebrated and comfortable in their own skin, so they can live in a summer mindset all year long, whatever the season. Gilly Hicks, the underwear, activewear and loungewear brand designed to give all Gen Z customers their daily dose of happy, and Social Tourist, a trend-forward apparel line that is the creative vision between Hollister and social media personalities Dixie and Charli D’Amelio, will both have a presence within the Hollister space at MarketStreet Lynnfield. www.hollisterco.com | @hollisterco
Levi’s® NextGen
Opening November 2021
Iconic denim brand Levi’s® will open its NextGen store at MarketStreet Lynnfield this November. Designed to give customers an authentic, compelling, and consistent expression of the Levi’s® brand, NextGen stores aren’t just about transactions, they are about an experience. Shoppers at MarketStreet will be able to connect with the Levi’s® brand, find and customize new looks, and work directly with their in-store stylists. A few highlights shoppers will notice when visiting the store: A Tailor Shop where guests can see examples of customization and collaborate on crafting their own unique creations with patches, colored rivets and other elements to truly make their Levi’s® their own; a digitally focused store design that is lighter, modern and more open with simpler signage displays to help shoppers easily navigate the store; and reimagined fitting rooms designed to be more useful in helping consumers find the perfect fit. Guests will also enjoy online ordering with in-store or curbside pickup and in-store personal shopping appointments. www.levi.com | @levis
Burtons Grill & Bar
Opening November 2021
The celebrated New England restaurant, known for featuring scratch made and locally-inspired dishes, will open its 17th location this November at MarketStreet Lynnfield. Founded in Hingham, MA by four restaurant industry friends, Burtons Grill is built on a foundation of exceptional hospitality, innovative cuisine and passionate people. The team at Burtons brings years of enthusiasm and experience combined with a commitment to providing memorable experiences. Their use of fresh ingredients and creative cooking techniques through the years has consistently put Burtons Grill & Bar at the forefront of the polished casual dining segment. The restaurant is a leader in allergy awareness, and has been recognized as one of AllergyEats’ top allergy-friendly restaurants for 8 years running. Dedicated to serving their surrounding communities, Burtons Grill & Bar is also actively engaged in supporting local charity groups and community organizations. www.burtonsgrill.com | @burtons.grill
Semper Laser
Opening November 2021
Semper Laser specializes exclusively in laser hair removal to serve clients with the latest and most advanced laser technology at the most affordable prices by its highly trained team of medical professionals. Specialists use high-quality, medical grade Candela GentleMax Pro, a system designed for speed, performance and versatility. The growing brand strives to make everyone feel welcome, comfortable and safe from the moment they walk in to the time they leave. Semper Laser provides a service that allows one to live the lifestyle they want; with ease and complete transparency – all the while helping them lead a more hair-free, care-free life. www.semperlaser.com | @semperlaser
Aerie
Opening November 2021
Aerie is one of the country’s fastest growing brands in the apparel industry. Committed to creating exceptional collections while positively influencing the way women see themselves and treat others, Aerie offers intimates, apparel, activewear and swimwear with every piece designed for comfort. The Aerie brand promotes body positivity, empowerment, and confidence. With its pledge to forgo all retouching of campaign imagery in 2014, the brand’s powerful #AerieREAL platform continues to inspire women around the world to not only love themselves, but to help empower other women. Leading the charge behind the self-love movement, Aerie was one of the first brands to stop using models in its campaigns, rather highlighting real women that support its mission, and continues to do so today. www.Aerie.com | @Aerie
These eight exciting openings will join MarketStreet Lynnfield’s lineup of over 80 shops and restaurants alongside the property’s year-round calendar of community driven programming including popular seasonal events, interactive activations and area fundraisers. With guest and staff safety at the forefront of its priorities, MarketStreet Lynnfield continues to abide by all government safety regulations.
