Humana to establish digital health and analytics center in Boston’s Seaport

Bruce Broussard

BOSTON–Humana Inc., one of the nation’s leading health and well-being companies, announced that it will establish a center for digital health and analytics, to be known as Humana Studio H, in Boston’s Seaport neighborhood.

Studio H will focus on pioneering new products and services that will then be developed for use across the organization. The company expects to employ as many as 250 individuals at this Boston location within the next five years. To help lead this effort, the company has named Heather Cox to the newly created position of Chief Digital Health and Analytics Officer, reporting directly to Humana President and CEO Bruce Broussard.

“What we’re developing in Boston is a critical capability that can help Humana leap forward and overcome friction points to create a simplified, connected and personalized health care experience for our members and the physicians and others who provide their care,” said Broussard. “We understand that where lifestyle and health care intersect, there is an opportunity to influence health and well-being in a holistic way – especially for seniors. Digital technology and analytics are building blocks for devising products, tools and services that deliver on the promise of whole-person health care, and Heather Cox has the experience, vision and drive to innovate and boldly lead Humana’s efforts in these important areas.”

Bruce Broussard

In her new role, Cox will be accountable for building Humana’s digital care delivery operations and leading enterprise analytics. Integrating these critical capabilities across the organization will further accelerate Humana’s move toward differentiated health care experiences. Cox brings 25 years of experience to the role, most recently serving as Chief Technology and Digital Officer at USAA, where she led the teams responsible for designing and building personalized and digitally-enabled end-to-end experiences for USAA members. Prior to USAA, Cox was the CEO of Citi FinTech at Citigroup, Inc., helping the company adapt to a future dominated by mobile technology, and she headed Card Operations, reshaping customer and digital experience for Capital One. Cox will be based in Boston and oversee much of the work coming out of Studio H.

“It’s gratifying to be joining an organization with such a strong commitment to helping people achieve their best health,” said Cox. “American health care can be enormously complex, but Humana’s expansion of its digital health and analytics capabilities can provide a game-changing platform to simplify and streamline the health care experience and ultimately improve members’ lifestyles by enhancing the quality of their health care. Throughout my career, I’ve enjoyed the challenge of marrying technology with human needs, and I’m eager to apply my experience in a dynamic industry like health care.”

In addition to the Digital Health and Analytics group, a team of individuals focused on creating a new health experience for seniors will also reside in Studio H under the direction of Beth Bierbower, who has been with the company in a number of senior-level leadership positions. Bierbower also reports directly to Broussard.

“I look forward to collaborating with Heather as we work to bring next-generation products to life at Humana,” said Beth Bierbower, president of this new Humana initiative. “I’m also excited about the prospect of bringing together talented, high-energy and innovative people in Boston to tackle some of the biggest challenges in our industry. I’m confident that Humana members will appreciate what we come together to develop.”

Humana Studio H will take shape in Boston’s Seaport neighborhood, where Humana has entered into a lease agreement for approximately 40,000 square feet of office space on two floors at 281 Summer Street. The location affords access to the area’s wealth of talent in digital technology, analytics and experience design, in one of the city’s most dynamic neighborhoods. Humana will build out the space using an open floor plan, designed to promote interaction and collaboration, and the company expects to complete the project in the summer of 2019.