ECCO announces US headquarters relocation in New Hampshire

Matt Perry

Salem, NH– JLL announced that ECCO, the premium shoes and leather goods brand from Denmark, has leased 16,500 square feet of newly renovated Class A office space at 1 Northeastern Boulevard in Salem, New Hampshire.

The lease of 1 Northeastern Blvd., owned by Brook Properties, follows ECCO’s decision in 2023 to relocate its distribution to a 3PL in the Midwest. JLL was selected to lead the sale of ECCO’s New England-based Americas Headquarters at 16 Delta Drive in Londonderry, NH, sold to RJ Kelly for $12,000,000 in December 2023, and a mission to find a new home for its Americas HQ.

“ECCO sought a space that would foster innovation, encourage collaboration and team building, and reinforce their dedication to their New Hampshire-based workforce while supporting a strategic shift in their distribution model,” said Matt Perry, Assistant Vice President at JLL.

“Through a synergistic collaboration between our brokerage, capital markets, and workplace strategy teams, we adopted the OneJLL approach to gain a thorough understanding of ECCO’s fabric. Our cohesive effort allowed us to deliver a nearly turnkey solution at 1 Northeastern Boulevard, creating an environment that promotes innovation and collaboration, perfectly aligned with ECCO’s mission,” said Perry.

1 Northeastern Blvd. is strategically located off Exit 2 via i-93, minutes from the NH/MA border. It features a newly renovated space with ample natural light, a large cafeteria, several glass offices, and an open-space layout with beautiful conference rooms and collaborative areas.

“ECCO is at a pivotal juncture with several operational realignments aimed at fortifying our US headquarters and distribution operations,” Deniz Erda, President ECCO Americas at ECCO. “JLL’s understanding of our brand essence enabled them to deliver a new headquarters space that not only exhibits our unwavering commitment to our workforce but also highlights the multitude of advantages that come with being strategically located in New Hampshire. We’re grateful for their thoughtful partnership, which, in addition to providing us with new office space for continued growth, has helped us gain a deeper understanding of and remain dedicated to our workplace culture, as well as the needs and desires of our employees in a new setting.”

“Since first developing the property for Chase Paymentech, Brooks Properties has continued to make significant investments into our 1 Northeastern Boulevard, which we believe allowed us to continue to attract renowned and top tenants in the market,” said Eric Brooks, CEO at Brooks Properties. “ECCO selecting this property as their Americas Headquarters is testament to that.”

JLL’s team of workplace strategists collaborated closely with ECCO to gain invaluable insights into the evolving needs of their employees. Through employee surveys and comprehensive examinations of seating supply & demand, JLL’s workplace team helped identify a space that aligns with ECCO’s culture, long-term objectives, and growth trajectory. This collaborative approach underscores JLL’s dedication to creating work environments that meet current requirements and needs while anticipating future challenges and opportunities.

“Our collaboration with ECCO speaks volumes about JLL’s holistic approach to designing and delivering spaces that not only address immediate needs but also tackle future challenges and seize opportunities,” said Lauren Hasson, Senior Vice President of Workplace Strategy at JLL. “It goes beyond selling a building and finding a location – our aim is to create an environment that fosters sustainable growth and innovation.”

The JLL team representing ECCO was comprised of Matt Perry, Brian Tisbert, Mike Restivo, David Coffman, Lauren Hasson, and Zoe Benson.