Cruz Companies Debuts New Branding and HQ


BOSTON — One of the country’s oldest and largest Black-owned construction and real estate development and management enterprises, Cruz Companies has unveiled new corporate branding and a new headquarters building as it earns awards and new project wins. The new look and impressive honors come as Cruz Companies grows nationally and implements a number of new company initiatives and enhancements. 

Honored recently by regional advocates of affordable housing and community development as well as the global awards program “Brands That Matter” by Fast Company Magazine, Cruz Companies has been recognized for “Enduring Impact” and its “commitment to dismantling legacies of systemic inequity with a deep focus on economic empowerment and building community wealth.” This comes as Cruz Development has embarked on several new building projects including a 50-unit affordable housing community in College Park, Md.; a mixed-use, 170-unit complex with a five-story affordable wing plus a 10-story condominium with under-ground parking in the Roxbury, Mass. Nubian Square district; a five-story, 48-unit affordable project at One Waverly in Boston; and an 80-plus-unit affordable community in New Bedford, Mass., announced by the state’s Governor Maura Healey.

“After 75 years of growth and hard work, we are delighted to earn this recognition from such disparate and highly respected groups,” says Justin Cruz, who has been elevated to chief operating officer of Cruz Companies. “It is a credit to our team and our time-tested processes for creating attractive, attainable communities that we continue to operate today.”

Among the most venerated and largest U.S. Black-owned integrated real estate enterprises in construction, development and management, Cruz Companies has “demonstrated committed leadership and a relentless focus on ‘community, quality & integrity’ to overcome local histories of redlining, displacement and disinvestment,” according to Fast Company’s Brands That Matter. “Since founding 75 years ago by the son of Cape Verdean immigrants, this third-generation, family-held business creates enduring impact through dedication to affordable housing, community service, and nurturing ecosystems of BIPOC-owned businesses, including 50-plus suppliers and contractors.”