BOSTON – Now in its third year, it would be hard to imagine Seaport without The Current and its visionary approach to retail incubation. Heading into spring, Boston Seaport announces its latest collection of shops, all opening at The Current between May 1st and May 5th.
Two new Boston companies, Myoli Bay, a sustainable swimwear line made from recycled plastic water bottles, and Love Child, which merges florals and cocktail-making-supplies, will make their debut at The Current, alongside Studs, a New York City based ear piercing and ear accessories studio who selected Seaport for its first ever pop-up.
A local thread continues to run deep – Injeanius, which opened this Fall, 2020 remains part of the shopping experience, and Booty by Brabants will return for its fifth Seaport pop-up. Most shops will remain open through mid-August. The Current is located at 100 Seaport Boulevard, adjacent to Seaport Common, which, come springtime, is home to families picnicking, local open markets and Seaport Sweat; www.atthecurrent.com
“The Current never disappoints Bostonians who are seeking to discover new and emerging brands. We continue to place an emphasis on some of the most exciting up-and-coming local businesses this Spring with Myoli Bay and Love Child. Given Studs’ popularity in New York City, we’re looking forward to introducing it to Boston with its first ever pop-up. Female founded, Boston based brands also continue to be an important part of The Current’s offerings with Love Child, Booty by Brabants, and Injeanius,” says Jaclyn Gottesman, Director of Leasing, Seaport at WS Development.
On Friday, June 4th at 6:00pm, Seaport will host one of its Tiny Cash Wrap Concerts just outside The Current on Seaport Boulevard with a live performance by Boston-based singer/songwriter, Jessye DeSilva. All attendees will enjoy exclusive giveaways, plus the chance to win a gift pack from The Current’s retailers. RSVPs for the concert can be made via EventBrite.
Below are details on The Current this Spring/Summer 2021; shops will be open seven days a week, Monday to Friday from 11am – 7pm, and Saturday and Sundays from 12pm – 6pm. Additional information can be found via www.atthecurrent.com and @seaportbos.
Myoli Bay
Opening May 1st
Myoli Bay opens its first ever brick and mortar store at The Current. This locally based, sustainable clothing brand is named after its Boston founders, Joey Santullo and Blake Alessandroni’s favorite spot on earth, a beach destination just a few hours outside of Cape Town, South Africa. Each of its bold, brightly colored trunks is made from 12 recycled plastic bottles which are broken into plastic chips, melted down, and spun into yarn. Removing the infamous, itchy, sand-trapping liner that has caused many a beachgoer irritation, Myoli Bay adds in a stretchy spandex liner for perfect comfort. Myoli Bay will launch its first children’s clothing line at The Current, carrying trunks ready to match Dad just in time for Father’s Day. Additional in-store offerings will include hats, tees, and gaiters, alongside products from other local small business friends, including Darwin, Sōp, Grey Lady Candle, and more. Further protecting our planet and raising awareness for plastic pollution, 15% of all Myoli Bay profits are dedicated to ocean and beach clean-ups. Visit www.myolibay.com and follow @myolibay to learn more.
Love Child
Opening May 1st
Love Child is what happens when a beverage industry expert, Crystal Mills, and a floral design artist, Colleen Dunleavy, join forces. As co-owners and best friends, they created a retail space in South Boston that also serves as a backdrop for workshops and beautifully curated, intimate experiences.
“Love Child couldn’t be more excited to be expanding our presence in Boston with WS Development. When we first opened up at the start of COVID, we never could have expected to have been here today. With such wonderful community support and a clear need for experiences outside of the home, we can’t wait to see what this Summer brings,” says Love Child co-owners Crystal Mills & Colleen Dunleavy.
Their pop-up at The Current will be filled with both fresh and dried florals in ready-made arrangements. Encouraging a green approach to floral design, Love Child offers a Bring Your Own Vase Program whereby customers can drop their own vase off at the store and pick up a floral arrangement at a later date. Vases can be entirely customized via a Love Child survey that ascertains floral and color palette preferences. Love Child also features a variety of cocktail making supplies to enhance the home imbibing experience, ranging from mixers, vintage glassware, bitters, garnishes, and more. A number of these products are from New England small businesses and female makers. Look for the Seaport specialty, Picnics on the Port, a carry-out kit that uniquely pairs a craft non-alcoholic beverage set with fresh florals and a snack board. Love Child will safely host monthly events in-store; these lighthearted and creative experiences allow people to safely connect and learn. Integrating next generation QR technology, Love Child uses Flowcode in its exterior design experience so that passersby can scan to the Love Child Flowpage to explore event happenings, virtual experiences, and online shopping. By evening, the Flowcode experience offers the community a playlist curated by local DJ, Ryan Brown. Visit www.lovechild.co and follow @___lovechild___ to learn more.
Studs
Opening May 5th
An Instagram sensation and celebrity magnet in New York City, Studs pops up at The Current as a décor driven, fun, and experiential destination for ear piercing and earring shopping. The pop-up features a high-design installation for selfies, two ear-piercing rooms, and a wide assortment of affordable, trend-driven hoops, huggies, studs, and dangles for all kinds of earscaping needs. Studs ear piercing is stress-free with safe, clean, curated needle piercings done by professionals. Ear piercing is by appointment only via studs.com; guests must be 18 years or older, or between 8 and 18 years old with a legal guardian present. Visit www.studs.com and follow @studs to learn more.
Booty by Brabants
Opening May 1st
Boston-based Booty by Brabants is geared up to make a fifth return to the Seaport District this spring with its most impressive and captivating pop-up experience yet. This is the first time that the female-owned athleisure brand is taking over two homes side-by-side at The Current, where founder and CEO Kelly Brabants promises an inviting, swanky 80’s Brazilian beach vibe paired with premium service, a continued emphasis in health and safety and access to the newest and hottest inventory that the brand has to offer. The Booty by Brabants clothing line is community-driven and unites women of all shapes, sizes, and ages by removing unnecessary numbers from the shopping experience – because numbers should never define us. BBB’s durable, made in Brazil leggings and collection of athleisure are designed to flatter all body types while promoting comfort and confidence from the inside out. For more information or to shop online, visit www.bootybybrabants.com or join the BBB community on Instagram: @bootybybrabants and @bbbfampage.
Injeanius
Now Open
Making jean-shopping fun, easier and more approachable for women since 2005, this wildly popular Boston boutique remains at The Current, offering an incredible array of premium jeans and tops. Owner Alison Barnard O’Brien, an Inc. magazine “30 Under 30” and one of “Boston’s 25 Most Stylish” as named by The Boston Globe, set the local fashion industry on fire when she opened Injeanius fifteen years ago in the North End. She has since become the region’s authority for all things denim, guiding thousands of loyal customers and fans who continue to look to her and her Injeanius staff for style tips and the latest in jeans trends. This spring at The Current, Injeanius will offer some of Alison’s favorite jeans from sustainable denim companies, such as Citizens of Humanity, AG, Agolde, and MOTHER denim, as well as various tops, t-shirts, sweatshirts, and casual items. The pop-up will continue to offer its Blue Jeans Go Green – customers who bring in a pair of jeans to recycle will receive a special offer in the store. Look for Injeanius’ Mother’s Day collaboration with the locally owned Candy Dish, offering chocolate covered strawberries and gift packages. Visit www.injeanius.com and follow @injeaniusboston on Instagram and @injeanius on Facebook to learn more.
As Seaport continues to keep safety as a top priority, numerous COVID-related precautions will be implemented at The Current. To maintain a safe and controlled environment, each store will be permitted to accommodate a limited number of guests at a time. In adherence with the City of Boston’s latest COVID safety guidelines, all staff and vendors at The Current will be required to wear a mask at all times, as are all patrons, and shoppers are highly encouraged to use a credit card for all transactions.
Culture, industry and community converge making Boston’s Seaport district a dynamic and vibrant area that has quickly emerged as one of the most exciting neighborhoods and destinations in the country. Seaport is currently Boston’s single largest development project. WS Development is transforming 33 acres of waterfront land with a carefully selected mix of residential, hotel, office, retail, entertainment, civic and cultural uses, and public open space across the district. Combining the best of historic and modern-day Boston, Seaport is positioned to become the destination for fashion, culture, arts, dining and entertainment, and technology and life sciences, expanding Boston’s position as one of the top cities in the world.
