Boston– Boston Seaport by WS Development announced the Spring/Summer 2022 edition of its now iconic retail incubator, The Current. Reminiscent of The Current’s 2018 debut, this iteration will showcase female-owned brands, the majority of which are local.
Nine small businesses in total, the lineup includes limited edition loungewear company, 1987; popular women’s fashion boutique and design studio, Ouimillie; vegan nail design from SCRATCH Nail Wraps; pioneering beauty brand, Flyte.70; coffee brew masters, Coffee Bae; sustainable baby food and accessories brand, The Little Cocoa Bean Company; fine jewelry purveyors, Brave Daughters; plant care and styling, Wesleaf Design and Décor; and inspiring word bracelets from Little Words Project. The Current will be open May 12 through July 30, 2022 and is located at 100 Seaport Boulevard, adjacent to Seaport Common.“The Current is Boston’s go-to shopping destination for discovering the most exciting emerging brands. We are so proud to feature a collection of all female owned businesses, once again, and we think shoppers will particularly appreciate the sustainable lens through which many of these incredible businesses are operating,” said Carina Donoso, Senior Director of Retail Experience & Incubation, at WS Development.
In celebration of The Current’s opening on Thursday, May 12 between 3pm – 5pm, Seaport will host live music by Tiny Habits on Seaport Common, while giving away cotton candy sushi from Puffy Clouds.
For a shop and sweat experience, guests can also jump into a complimentary Seaport Sweat class (also on Seaport Common). A high energy Zumba class led by Nicole Derosiers is scheduled for 5:30pm that day, while Edwin Frias’ Mindful Warrior Yoga class is scheduled for 6:30pm.
The Current is located at 100 Seaport Boulevard, alongside Seaport Common and steps away from the Cisco Brewers Seaport Beer Garden. Below are details on The Current this Spring/Summer 2022; shops will be open seven days a week, Monday to Friday from 11am – 7pm, and Saturday and Sundays from 12pm – 6pm. Look for more information and further updates at www.atthecurrent.com and @seaportbos.
In 2020, founder Jen DeAngelis found herself dressed exclusively in loungewear much like the rest of the world. Yet, Jen couldn’t find loungewear that looked as good as it felt. So, she did the only obvious thing: she designed loungewear with women in mind and started selling hoodies out of her closet. With the help of a few viral TikTok videos, 1987 sold out of its first season and has been selling out instantly ever since. 1987 is a Boston-based limited edition loungewear company dedicated to creating the coolest loungewear on the market with tailored waists and cropped fits that actually makes you look wicked good. Receive a free tote bag with purchase on opening day. www.shop1987.com | @1987active (Instagram and TikTok)
Brave Daughters is home to bespoke fine jewelry collection and gifts from small brands in support of your everyday magic. We create Forever + Whenever Jewelry – sparkly and sustainable reminders of magical moments and cosmic connections all custom fit to your body and preferences. Forever Jewelry is welded onto your body and is a claspless, painless and meaningful way to celebrate special occasions. Brave Daughters’ Whenever Jewelry features the same custom cut gemstones and locally sourced 14kt gold chains but with clasps for the commitment-phobe. Either choices are perfect ways to celebrate a milestone, achievement, bond, or just a long overdue day out with friends. Buy one get one free for your bestie on opening day. www.bravedaughterspvd.com | @bravedaughterspvd
In April 2020, Vivian Nguyen founder of Coffee Bae, started posting coffee videos out of pure joy and excitement on TikTok allowing her to build a community out of one of life’s simple pleasures – coffee. What started as a quarantine hobby quickly turned into something bigger. From recipe development, memes and ASMR, coffee was the star of it all. Coffee Bae is thoughtful and intentional and aims to elevate the industry standard for the next generation of coffee drinkers. The coffee beans are roasted to order in small batches, allowing superior quality and freshness each and everything time. Coffee Bae also prioritizes the sustainability and ethics, striving to make fresh coffee the standard through authenticity, innovation, and storytelling. The first 22 customers to purchase will receive 22% off on opening day. @shopcoffeebae
Flyte.70 is a versatile, highly wearable collection of makeup for people who feel as youthful as when the number of candles on their birthday cake is cut in half. Co-founded by Elena Frankel and Carolyn Barber, the team behind Boston’s legendary E6 Apothecary, Flyte.700’s thoughtfully crafted products look and feel modern and luxurious, and that work with—not against—the concerns of grown-up skin. Every product in the line-up is specifically designed to address the unique concerns of evolving skin by considering these four key factors: ingredients and formulations, shades, textures, and finishes. With a pro-aging ethos, the brand is mindful of every aspect from the packaging, formulations, sustainability efforts and the impact our messaging has on women. By using safe and highly effective ingredients that hydrate and lend a natural glow, Flyte.70 helps create an elevated version of oneself. All products are vegan, cruelty-free, Leaping-Bunny Certified, EU Compliant, and Certified Plastic Neutral and partner with Pact Collective’s Mail Back recycling program for beauty brands. Flyte.70 is named in honor of the way we “travel” in many different directions throughout our lives, combined with the founders’ birth year. Receive 20% off purchases over $100 on opening day. www.flyte70.com | @flyte.70
Little Cocoa Bean Company
Little Cocoa Bean Company was founded by mom, home chef and CEO Tracy Skelly who saw a lack of inclusivity within the realm of baby products. Since its creation, the brand has focused on creating a thoughtful, nutrient diverse and inclusive experience using dynamic flavors – a love language that awakens culturally conscious palates. Little Cocoa Bean Company is dedicated to both educating and providing resources for parents and guardians by creating chic and sustainable baby care products. Focused charitability, the company gives back to the community by dedicating a portion of product profits to organizations aiding in social and environmental causes, as well as helping those in need. Receive a gift with purchase on opening day. www.littlecocoabeanco.com | @littlecocoabeanco
Little Words Project
Little Words Project founder and CEO, Adriana Carrig, started this company for one reason: to spread kindness and positivity amongst the female community. Having dealt with bullying and negativity from other girls growing up, Carrig felt she could outweigh negative words with positive ones and truly foster a kind community. Little Words Project aims to inspire and encourage people to be kind to themselves and to pay that kindness forward, one bracelet at a time. All the inspirational word bracelets are meant to be worn to lift up, and eventually passed on to someone else who needs it more. Each Little Words Project bracelet has a small, circular charm tag with a unique registration code inscribed on the back so that the bracelet can be tracked, allowing you to see your kindness in action. Receive a gift with purchases over $100 on opening day. www.littlewordsproject.com | @littlewordsproject
Ouimillie is a Boston-based lifestyle boutique and design studio run founded by interior designer Millicent Cutler. Ouimillie curates collections from over 20 established and emerging talent from as far as Denmark, France, Belgium, and Italy, and as close as Boston, Los Angeles and New York. Focusing on color and positivity has helped Ouimillie create a fashion forward and consciously supportive community of designers, staff, clients, stylists, and artists. Every piece carried feature silhouettes highlighting a female perspective with the opportunity for all genders to express their unique style. Originally founded with a focus on home goods and the success of the initial jewelry, denim and bag lines, Cutler began offering more clothing and accessories with the same care and obsessive attention to detail as her home goods. Ouimillie takes pride in creating a complete selection hand curated for each fashion season and are focused on customer service and developing personal relationships with clients. The first 25 customers will receive a free tote bag with purchase on opening day. www.ouimillie.com | @ouimillie
SCRATCH Nail Wraps
Founded by CEO and Monthly Mani Kit artist Nina Park, SCRATCH Nail Wraps is a small, women-owned and operated company based in Boston and Los Angeles. Nina believes that nail art isn’t just for special occasions and should be accessible to everyone, at any time. Real nail art is a confidence-boosting, conversation-starting, public display of oneself and SCRATCH Nail Wraps focuses on producing nail wraps with on trend colors and concepts that shoppers will love. Unlike other nail wraps, SCRATCH Nail Wraps look like genuine nail polish when applied – each wrap is screen-printed on a thin adhesive with 5-free polish inks, go on smoothly and last like real nail polish. The paper pouches and mailing envelopes are recyclable, and all nail wraps are 5-free, vegan, and Leaping Bunny Certified cruelty-free. Nina began the SCRATCH journey while attending graduate school to unwind and has since designed over 70 nail wraps, distributed thousands of them through the subscription service as well as via nationwide retailers all over the country. Nina has painted nails during New York Fashion Week, created nails for TV shows, and worked on projects with companies such as Buzzfeed, Nike, Dunkin’ Donuts, The Food Network, and Puma, and has been featured in Harper’s Bazaar, NPR, Refinery29, The Coveteur, WhoWhatWear, Allure Magazine, Nail It!, Nail Pro, and Nails Magazine. Recently, SCRATCH Nail Wraps was the Klaviyo Owned Growth Grant awardee from the last iteration of The Current receiving a grant for $25,000 to help grow its business. Purchase 3 nail wraps for $25 on opening day. www.goscratch.it | @goscratchit
Wesleaf Design and Décor
Weslie Etienne Pierre, the founder, and head stylist, grew up surrounded by plants. Turning to plants to cope with daily stressors during the pandemic, she created Wesleaf Designs and Decor in 2020 to bring the beauty of nature indoors one leaf at a time. Specializing in the creation of low maintenance bespoke plant designs, the designs created are truly living art pieces. Wesleaf Designs and Decor equip clients with the knowledge they need to bring plants into spaces to elevate their existing design and to give them the care they need to thrive. With the support of a small team of plant care specialists and designers, they have been supporting residential, commercial, and corporate clients with bringing the beauty of nature indoors with bespoke design installations, plant care services, as well as plant design events and workshops. Receive a free mini succulent with purchases over $50 on opening day. www.wesleafdesignsanddecor.com | @bostonplantstylist
About Boston Seaport: Culture, industry and community converge making Boston’s Seaport district a dynamic and vibrant area that has quickly emerged as one of the most exciting neighborhoods and destinations in the country. Seaport is currently Boston’s single largest development project. WS Development is transforming 33 acres of waterfront land with a carefully selected mix of residential, hotel, office, retail, entertainment, civic and cultural uses, and public open space across the district. Combining the best of historic and modern-day Boston, Seaport is the destination for fashion, culture, arts, dining and entertainment, and technology and life sciences, expanding Boston’s position as one of the top cities in the world for innovation, science, and quality of life. For more information visit www.bostonseaport.xyz, follow Boston Seaport on Facebook, and @SeaportBos on Instagram and Twitter.