Architectural Lighting Design Firm Lam Partners Celebrates 60th Anniversary; Announces New Brand Identity

Paul Zaferiou
Cambridge, MA – Lam Partners, an architectural lighting design firm, announced a rebrand to its visual identity as part of their 60th anniversary year.
“We are proud that we’ve been able to work on incredible projects with exceptional collaborators, clients, and friends for the past 60 years,” said Jamie Perry, Principal. “Our new identity is not just cosmetic—we’ve taken this opportunity to evolve our brand into something that represents where Lam Partners is as a company today – 60 years later.”
The Lam logo serves as the foundation to a dynamic, flexible visual system. It finds a visual language for light and mimics how light behaves in a space. The logo represents the interplay of light and shadow. The new typeface and vibrant colors reflect the company’s approach to their work: energetic, passionate, and innovative.
“2021 is a special year for us as it marks our 60th anniversary. What better way to recognize our history and legacy, while also focusing on the future, than with a new brand identity for Lam Partners,” said Paul Zaferiou, Principal. “The new brand identity is not only current and modern but continues to reflect the core values of our organization – our collaborative spirit, supportive internal culture, and elevation of human spaces.”
William Lam Associates was founded in 1961 by William M. C. Lam, after he had worked in architecture and as a lighting manufacturer for many years. With a focus on the integration of lighting with architecture and urban design, Bill collaborated with many architects across the US and throughout the world, developing innovative lighting solutions and integrated system approaches for complex building designs. Bill retired in 1995 but continued to work as a consultant until his passing in 2012.
Today, Lam Partners is a 30-person firm, with eight principals across two offices. Their collaborative spirit, supportive internal culture, and elevation of human spaces shows that people are at the heart of what they do. They understand that the spaces they create will have a profound effect on those that live, work, and play in them.

Lam Partners provides lighting design for architecture and exterior environments. Lam combines the experience and professionalism nurtured over the 60 years of the firm’s history with the creativity, flexibility, responsiveness, and cutting- edge technical excellence demanded by today’s projects. The firm has offices located in Cambridge, Massachusetts and Pittsburgh, Pennsylvania, and practices throughout North America, Europe, Asia, and the Middle East