BOSTON – Architectural Engineers, Inc. (AEI), a WBE/DBE mechanical, electrical, plumbing, and fire protection (MEP/FP) design services firm based in Boston, announced that it has hired Jennifer Shelby, CPSM as its marketing and communications manager.
Shelby, an 18-year marketing veteran with direct experience related to the architecture, engineering and construction (AEC) industry, will be responsible for establishing increased visibility for the 30-year old firm through traditional public relations, social media, and industry activities. She will also participate in proposal and business development efforts.
“Since our founding, marketing has always been integrated into our engineering activities and industry involvement. As we look to future growth and opportunity, we are excited to ramp up our marketing efforts through a dedicated and experienced marketing professional,” said Robin Greenleaf, PE, LEED AP, president of AEI. “Jennifer came to us with the experience and attitude we were looking for, and we are excited to embark upon more proactive activities with her at the helm.”
Formerly an account director at Rhino Public Relations, Shelby consulted for regional AEC firms in the architecture, construction, commercial real estate development, and geotechnical, civil, MEP/FP, and structural engineering industries. A graduate of Boston College, Shelby became qualified as a Certified Professional Services Marketer (CPSM) in 2009 through the Society of Marketing Professional Services (SMPS).
She’s served on and led a number of committees for the Boston Chapter since 2005, and is currently on the national CPSM committee. She’s also been involved with the American Council of Engineering Companies of Massachusetts (ACEC/MA), as well as New England Women in Real Estate (NEWiRE).