BRIGHTON, MA – An official ribbon cutting ceremony was held to celebrate the grand opening of the first Massachusetts franchise location for Playa Bowls, the NJ based fast casual fresh fruit smoothie bowls, oatmeal bowls and smoothie franchise.
Alisa King of Associated Brokerage Group represented Playa Bowls in the leasing of the property from Lake Street Realty Trust.
Strategically located at the Boston College T Station retail plaza at 2199 Commonwealth Ave. in Brighton, the franchise created an immediate buzz, as Boston Mayor Marty Walsh presided over the ribbon cutting and over 100 customers waited in line to be one of the first to sample the smoothies and fruit bowls.
Founded in 2014, the Playa Bowls franchise has grown to 8 states and awarded 65 franchises in its first two years. ABG is the exclusive tenant representative for Playa Bowls in Massachusetts.
“We are looking for similar locations that are also highly visible, transit oriented with high foot traffic of health conscious consumers looking for refreshing, delicious, and healthy food options” said King. “ABG is excited to be adding this great franchise to the portfolio of other fast growing companies we already represent.”
Associated Brokerage Group is a locally owned commercial real estate brokerage firm, specializing in the sale and leasing of office, retail, industrial and other unique commercial properties throughout Greater Boston and Eastern Massachusetts.
The Playa Bowls concept is the vision of founders Robert Giuliani & Abby Taylor — both Jersey Shore natives and long time surfers. Almost every exotic surf town they visited offered their own unique version of an acai or pitaya bowl. They decided to recreate their favorite recipes with their own twist at home at the Jersey Shore. Fast forward five years & here we are, sharing our story & passion at over 65 stores nationwide.
