By Upendra Mishra
BOSTON—There are two times when we freeze marketing: once when the economy is down and second when the economy is growing in leaps and bounds.
These are the two most fatal decisions for any business.
If you want to scale up or want to practice and experience continued growth, you must make a sustained commitment to MARKETING and business development. No matter what happens, your commitment to marketing never goes off track.
To watch the video blog on “commitment to marketing”, pleae click here, or on the image below.
Why? The clients you have now will be lost one day. You must continuously seek new clients no matter how busy you are or how tight the marketing budget is.
This is where commitment to marketing is important.
You may have all the marketing information, research, marketing channels, great networks, and great people, but without the commitment to marketing you will go through the economic cycles of up and down.
You want to stay in steady and growth mode all the time. No matter what happens to the market.
Once you have the commitment to marketing, you or your team will find enough resources to move forward, create a business development process, consistency and you will see sustained and positive results.
At Precise Marketing, we have perfected the art of process-based marketing and business development. If you need any help, please contact us.
(Mr. Mishra is managing partner of the Waltham, MA-based diversified media company The Mishra Group and the Precise Marketing. He writes about his three passions: marketing, mythology, and gardening.)
