Joseph Ribkoff, Fabletics and Gymboree have opened, while HARIBO, Birkenstock, Zwilling Factory Outlet and Gong Cha are scheduled to debut later this summer.
WRENTHAM, Mass. — Wrentham Village Premium Outlets is expanding its retail and dining offerings with the addition of seven new brands, including three that have already opened and four more expected later this summer.
The outlet center announced that Joseph Ribkoff, Fabletics and Gymboree are now open, while HARIBO, Birkenstock, Zwilling Factory Outlet and Gong Cha are scheduled to open in the coming weeks. The additions expand the center’s roster of more than 150 retail stores and restaurants.
Joseph Ribkoff’s new location marks the Canadian fashion brand’s first store at a Simon-owned shopping center. Founded in 1957, the company is known for women’s ready-to-wear apparel featuring tailored designs, travel-friendly fabrics and contemporary styles.
Activewear retailer Fabletics has also opened at the outlet center, offering athletic apparel and accessories for women and men. The brand will celebrate its opening with a grand opening event from July 10-12, featuring promotions and giveaways.
Children’s clothing retailer Gymboree has opened as well. The store will mark its grand opening from July 17-19, offering an additional 30 percent discount on purchases of $75 or more, with exclusions applying. On July 18, the first 25 customers who make a purchase will receive gift cards valued between $10 and $100.
One of the most anticipated additions is HARIBO, which plans to open one of its first U.S. retail stores at Wrentham Village Premium Outlets in August. The candy retailer’s store will feature a Pick ‘n Mix station where customers can create custom assortments from a selection of HARIBO products, including Goldbears, Twin Snakes, Peaches and Goldbears Wild Berry. The store will also carry seasonal products and location-exclusive merchandise.
Footwear company Birkenstock is expected to open in late summer, offering its collection of sandals, clogs, shoes, sneakers and boots for women, men and children.
Kitchenware manufacturer Zwilling Factory Outlet is scheduled to open in August, bringing a selection of premium cutlery, cookware and kitchen tools from the more than 250-year-old German company.
Bubble tea chain Gong Cha is also expected to open this summer, offering its customizable tea beverages.
“Every new brand we bring to Wrentham Village Premium Outlets adds something meaningful for our guests, and this latest group is no exception,” said Ashley Feldhouse, Area Director of Marketing and Business Development. “From the world-class craftsmanship of Zwilling to the first-ever Simon location of Joseph Ribkoff, we’re continuing to raise the bar for what guests can expect when they visit the center.”
The latest additions follow several recent openings at the outlet center, including Big Chicken, the restaurant chain founded by former NBA star Shaquille O’Neal, along with ULTA Beauty, Rag & Bone, Rhone, and Vuori.
Located in Wrentham, Wrentham Village Premium Outlets is New England’s largest outdoor outlet shopping destination.
