NEW YORK, NY – Newmark Group, Inc. announced its formal rebranding to “Newmark.” The Company’s rapid growth and evolution demanded a brand strategy and visual expression that reflect the innovative vision of the Company, the company said in a statement.
The rebranding is a milestone in Newmark’s transformation over the last decade, during which it has completed over 50 acquisitions and formed strategic partnerships expanding its international reach and scope of services. By investing in a deep roster of talented, forward-thinking professionals, Newmark has evolved into one of the fastest-growing CRE service platforms in the world.
“The unique ideology cultivated at Newmark has attracted top market experts seeking a collaborative and entrepreneurial environment. Newmark stands out in the industry for its dynamic culture that embraces technology, champions new opportunities and grows future leaders,” said Newmark Chief Executive Officer Barry Gosin. “This rebranding captures the principles, energy and data-driven approach that have further fueled our momentum and provided us with the vision to successfully usher our stakeholders into a rapidly changing future.”
Newmark’s primary impetus for rebranding is to outwardly reflect the organization’s evolution into a global CRE leader on the forefront of industry trends, with a progressive, stand-out industry culture. The Newmark brand captures the foundational values it has cultivated: a fair and equitable Company infrastructure; engineering solutions based on the human experience; and a focus on depth of expertise over physical footprint. The Company is committed to prioritizing transparent leadership structures over bureaucratic barriers and ensuring that Newmark’s professionals have seamless access to world-class data and insights to drive innovative client solutions.
“2020 has been a tumultuous year during which the entire world has shifted. Newmark is uniquely positioned to lead because we embrace the opportunities that come with change and we leverage those to create exceptional outcomes for our clients and for our people, and to positively impact the communities in which we live and work,” said Newmark Chief Administrative Officer Alison Lewis, who led Newmark’s rebranding effort. “In addition to being a statement of continued Company evolution, this new brand identity tells a story about our core principles and the enduring commitment to ingenuity and adaptability that has attracted so many of the industry’s top experts to our platform.”
Newmark’s emphasis on relationships translates to more tailored service for its clients. Newmark values its strategic alliance with U.K.-based global real estate consulting firm Knight Frank, both domestically and abroad, and the relationship will continue unchanged. The new brand is a natural evolution that accurately and effectively conveys the breadth and quality of the Newmark platform to all corners of the market.
Ms. Lewis concluded, “We’re incredibly proud of our Company’s progression into a true standard bearer across the international commercial real estate arena, and as a leader across a full spectrum of markets and service lines.”
