Haverhill, MA— Bria, a fourth-generation property management firm specializing in Class A multifamily communities, announced that The Beck, its newly opened mixed-use residential development in Haverhill, has achieved 50% occupancy just four months after opening, signaling strong demand for high-quality, transit-oriented living north of Boston.
Located adjacent to the Bradford MBTA commuter rail station and overlooking the Merrimack River, The Beck’s early leasing success has outpaced projections, reflecting the growing appeal of Haverhill’s revitalized riverfront. The 290-unit community offers studio, one-, and two-bedroom apartments with modern finishes such as stainless-steel appliances, quartz countertops, walk-in closets, and in-unit laundry.
“The Beck has become a true asset to the City of Haverhill,” said Bryan Walsh, Managing Director of Bria. “Reaching 50% occupancy underscores the growing appeal of this dynamic, transit-oriented community that highlights the best of riverfront living.”
Modern Living Meets Urban Connectivity
Residents are drawn to The Beck’s comprehensive amenity package, which includes a state-of-the-art fitness center, sports lounge, and expansive outdoor area with a resort-style pool, fire pit, and grilling stations. The development also features 6,000 square feet of ground-floor retail and dining space, helping to activate the streetscape and contribute to Haverhill’s growing downtown energy.
As part of its community-focused design, The Beck connects directly to a new 1.4-acre public waterfront park featuring a playground, splash pad, and dog park — offering residents and neighbors new recreational opportunities along the Merrimack River.
A Catalyst for Haverhill’s Riverfront Renaissance
Positioned near public parks, the Riverwalk, and a nearby amphitheater, The Beck exemplifies the city’s ongoing transformation into a vibrant, livable urban destination that combines small-city charm with modern convenience.
The project was developed by The Procopio Companies, with design by CUBE3, engineering by Bohler, and construction led by Dellbrook | JKS.
Bria, which manages The Beck, brings a hospitality-driven approach to residential property management, emphasizing personalized service and community engagement to enhance the resident experience.
