BOSTON – New England Development announced that Serena & Lily, a California-based home and lifestyle company, will open early fall at Chestnut Hill Square in Chestnut Hill, MA.
Serena & Lily is noted for its combination of breezy California style with great design, a look that is casual and coastal, relaxed yet refined. The Serena & Lily Chestnut Hill Design Shop will be the company’s first store in Massachusetts.
”We’re delighted to welcome Serena & Lily to Chestnut Hill Square,” said Manny Steiner, Vice President of Leasing for New England Development. “Serena & Lily’s home offering is an important part of the unique lifestyle-oriented mix of wellness, fashion and dining options that make Chestnut Hill Square such a perennial destination for our guests.”
Chestnut Hill Square was recently named by Chain Store Age as one of the country’s Top 10 Retail Experiences.
The Serena & Lily Chestnut Hill Design Shop will blend design inspirations from the Cape and Islands to the rolling hills of the Berkshires, with brass, shiplap and driftwood accents, among others. A children’s playhouse will showcase vignettes of a Serena & Lily-inspired New England home adorned with Serena & Lily’s Westwind Toile wallpaper, a classic toile with coastal California influences. A carefully curated collection of original works by Boston and New England artists will further complement the Serena & Lily Chestnut Hill Design Shop aesthetic.
Alongside the brand’s versatile outdoor collection that seamlessly transitions between indoor and outdoor, the Design Shop will display every style from Serena & Lily’s signature bedding, wallpaper and rug collections with an assortment of furniture, lighting, upholstery and décor. The Serena & Lily Chestnut Hill Design Shop will also offer guests the chance to work one-on-one with expert design advisors to explore styling options and bring their home décor visions to life.
Key Features of the Serena & Lily Chestnut Hill Design Shop:
- 4,200 square-foot design shop will utilize room vignettes to display every style from Serena & Lily’s signature bedding, wallpaper, rug collections and a curated assortment of furniture, lighting, upholstery and décor.
- An extensive swatch wall featuring more than 300 original Serena & Lily textile designs.
- A rotating art gallery of original works from the company’s ever-evolving Art Collection, highlighting local Boston artists.
- The Design Shop will offer guests the chance to work one-on-one with Serena & Lily’s expert in-house design advisors to explore styling options and bring their vision to life, with complimentary in-home design consultations available.
- A creative workspace for interior designers, open for private appointments, client meetings and presentations during and outside of regular business hours.
Just minutes from downtown Boston, the Chestnut Hill Design Shop will be Serena & Lily’s eleventh location in the United States. The Serena & Lily Design Shop will be located at Chestnut Hill Square, 220 Boylston Street, Chestnut Hill, Massachusetts, 02467. On Nantucket, Serena & Lily also recently redecorated the Anchorage House, the Wauwinet hotel’s three-bedroom private cottage.
Founded in 2003, Serena & Lily brings a fresh California spirit to the home. Known for its mix of original and curated designs, the brand inspires customers to cultivate their own personal style and express it with confidence. The Serena & Lily look is casual yet sophisticated, with a decidedly coastal sensibility. Categories include custom furniture, bedding, rugs, pillows, wallpaper, lighting, dining and outdoor. There are ten design shops located in San Francisco, East Hampton, Los Angeles, Westport, Newport Beach, Atlanta, Summit, Chicago, Dallas, Pacific Palisades. The company is headquartered in Sausalito, California.
Chestnut Hill Square is an exciting lifestyle destination on Route 9 in Chestnut Hill, Massachusetts that features such popular shops and restaurants as Anthropologie/BHLDN, Free People, Athleta, francesca’s and Paper Source, Seasons 52, The Capital Grille, sweetgreen, Oath Craft Pizza and Starbucks. Wegmans and Wegmans Wine, Liquor & Beer provide customers with the area’s best grocery shopping, while Equinox, Precision Running Lab by Equinox, SoulCycle, Lunette Optic and drybar offer sought-after fitness and beauty options. Chestnut Hill Square’s Medical Office Building includes Beth Israel Deaconess HealthCare-Chestnut Hill and eight other medical offices. Chestnut Hill Square is a project of New England Development.
For over forty years, New England Development has taken a creative, entrepreneurial approach to real estate development and management – delivering and sustaining successful projects across a wide range of property types. These projects transform complex challenges into preferred locations, generate long-term value to communities, afford compelling opportunities for local and national businesses, and offer sought-after experiences to a wide range of consumers. The company is acclaimed for creating some of the country’s most widely-recognized and successful regional centers, as well as multifaceted developments that combine retail, residential, hotel, and office uses. Outlet centers, high-end and street-front retail, airport retail, golf courses, restaurants, and marinas round out New England Development’s robust portfolio.