L.L.Bean Opens its First Urban Store at One Seaport


BOSTON – New England outdoor retailer L.L.Bean, best known for its L.L.Bean Boots and world class customer service, will celebrate the grand opening of its very first urban retail store at One Seaport in Boston on April 6 at 9 a.m.

The 8,600-square-foot store will feature an assortment of active and casual apparel, outerwear and footwear, as well as a variety of outdoor gear curated specifically for residents and visitors of Boston.

The grand opening celebration will begin tomorrow, Friday, April 6 and go through Sunday, April 8. Everyone is invited to the three-day event featuring giveaways, games, a weekend block party, L.L.Bean’s famous Bootmobile and more.

Join L.L.Bean for a weekend of grand opening events:

Friday, April 6:

  • Doors open at 9 a.m and the first 100 customers in line will receive a free L.L.Bean Gift Card worth up to $500
  • Celebrate Red Sox opening weekend – meet Red Sox legends Jim Rice, Luis Tiant, and Dennis Eckersly, dance with Wally the Green Monster, and take a photo with the World Championship Trophies, 4-7 p.m.

Saturday, April 7 and Sunday, April 8:

  • Free outdoor yoga with Equinox at 9, 10, and 11 a.m.
  • Block Party with games and giveaways 12-6 p.m.; live music and free food 12-2 p.m.
  • Bring your four-legged friend for a group dog walk with L.L.Bean’s Millie of Maine at 3 p.m.
  • Enter to win prizes, including a trip to Maine for two, and one of ten pairs of Red Sox tickets

As part of its overall national retail growth plan, L.L.Bean made the decision to expand its presence into Boston’s Seaport because of the high degree of awareness and affinity Boston residents have for L.L.Bean, in addition to the opportunities this dynamic, emerging neighborhood presents.

Another facet of its connection to Boston is L.L.Bean’s strong relationship with the Boston Red Sox, as a sponsor of the infield rain delay tarp since 2010. The new Seaport store will allow the people of Boston and beyond to experience first-hand everything the legendary outdoor retailer offers: quality merchandise, exemplary customer service, excellent outdoor programming, a welcoming shopping environment and an ethos to always do what’s right by its customers, employees, the environment and the community.


“Boston is a city that’s as passionate about the outdoors as we are,” says Greg Elder, Vice President of Stores at L.L.Bean. “We’re excited to bring the outdoor spirit to the heart of Boston at our first city store, and get to know the vibrant Seaport community.”

“For the Seaport to be L.L.Bean’s first urban location not only marks retail history, but also speaks volumes to the power of the neighborhood on a national and international scale. With L.L.Bean’s culture epitomizing all that is great about the New England outdoors, I can’t think of a more suiting city home for it than One Seaport, its waterfront views and proximity to I-93 and I-90 serve as Bostonians’ gateway to adventures outside of the city,” says Todd Norley, Vice President of Leasing, WS Development.

This will be L.L.Bean’s first urban store, its 5th retail store in Massachusetts, and its 36th retail store outside of Maine. L.L.Bean currently operates retail stores in Burlington, Dedham, Mansfield, and Mashpee, as well as a kiosk in the Prudential Center. The new store will employ approximately 25 people.

One Seaport is a marquee destination within the Seaport District. Comprised of two city blocks, situated on three acres of land in the heart of the neighborhood, One Seaport is the largest mixed-use project in the City of Boston in over 30 years. It spans 1.5 million square feet in total and represents the highest concentration of retail space in the Seaport, with 250,000 square feet devoted to shopping, dining, fitness, and entertainment. 832 modern, amenity-rich apartments, dubbed The Benjamin and VIA, sit above the retail experience.

One Seaport continues to solidify the Seaport’s reputation as Boston’s most transformative neighborhood with the recent openings of Equinox, ShowPlace ICON at Seaport, Bonobos, Kings Dining & Entertainment, Tuscan Kitchen, Mr. Sid, Luke’s Lobster, Caffé Nero, 75 on Courthouse Square, For Now, Seaport Barbers, sweetgreen, La Colombe, Scorpion Bar, The Grand, Warby Parker, lululemon and Bank of America. The growth will continue into 2018 as The L.L. Bean,C.C. Filson Co., and Peter Millar arrive. WS Development develops, owns, and manages One Seaport’s retail component. Berkshire Group partnered with Boston Global Investors to own and develop the residences at The Benjamin and VIA.