BOSTON–What does it take to create a assisted living community that truly feels like home?
For Northbridge Companies, the answer goes beyond buildings, amenities and services. It starts with people, purpose and a deep commitment to quality of life.
Following its recognition as Boston Real Estate Times’ 2026 Assisted Living Company of the Year, Boston Real Estate Times takes a closer look at the company through a special video profile featuring President and Co-Founder Wendy Nowokunski and the Northbridge story.
Click here to watch the video, or on the image below.
For more than three decades, Northbridge has built and operated senior living communities throughout New England, serving more than 1,500 residents and employing more than 1,500 associates. Its communities span active adult, independent living, assisted living, memory care and continuing care.
At the heart of the organization is a philosophy centered on connection, respect, engagement and personalized care. Under Nowokunski’s leadership, Northbridge has been involved in the development, acquisition, launch and operation of more than 80 senior living communities.
But the company’s story is ultimately about more than numbers. It is about creating places where residents can build relationships, families can feel connected and associates can find purpose in their work.
In this video, we go behind the scenes to explore the vision and values that have shaped Northbridge and the leadership of Nowokunski, who has also been a longtime advocate for the senior living industry through leadership roles with organizations including the Massachusetts Assisted Living Association, Argentum and the American Senior Housing Association.
The 2026 Assisted Living Company of the Year recognition provides the backdrop. The video offers a closer look at the people and philosophy behind the organization.
