BOSTON — The Davis Companies announced today that Andrea “Andi” Simpson has joined the firm as Executive Vice President of Creative, Brand and Communications. In the newly created role, Simpson will oversee all of the company’s external communications initiatives, including brand strategy and creative direction.
Stephen Davis, President of The Davis Companies, said Simpson’s background will support the firm’s growth efforts. “Andi brings strategic vision and a tremendous depth of experience that is highly valuable as we continue our growth,” he said. “Her experience guiding external communications and branding significant projects throughout Greater Boston, and beyond, will help Davis advance its portfolio in an increasingly dynamic market and create additional value for our tenants and our investors.”
Simpson said she was drawn to the company’s reputation and approach. “Ingenuity, entrepreneurialism and innovation run deep in Davis’ DNA,” she said. “It is a company widely respected for its dedication to communities, people and positive transformations. Davis’ current and planned projects are ripe for new and creative connections and activation that will set the stage for what’s possible.”
Before joining Davis, Simpson served as Senior Vice President of Creative and Marketing Strategy at Samuels & Associates, where she led public relations, marketing, and activation teams with a focus on communications and community engagement. She most recently oversaw the launch and phased opening of Lyrik Back Bay, Boston’s first air-rights development in more than four decades.
Simpson previously held senior roles at several major real estate firms, leading communications and strategic marketing for both B2B and B2C audiences. Her experience includes leading the naming, positioning, and opening of Assembly Row in Somerville as a major neighborhood destination. She also played key roles in marketing efforts for The Prudential Center and Atlantic Wharf as part of BXP’s Northeast Region, as well as for Faneuil Hall Marketplace, where she directed tourism and marketing strategy.
The Davis Companies develops, owns, and manages a diverse portfolio of commercial and residential real estate across the United States.
