BOSTON— Poetry, the British fashion brand celebrated for its timeless style, craftsmanship, and modern sophistication, has opened its first Boston boutique at 79 Newbury Street, marking an exciting new chapter in the brand’s U.S. expansion.
The 1,400-square-foot flagship officially opens its doors today, inviting customers to experience a space that embodies Poetry’s signature blend of artistry and simplicity. Known for its commitment to natural fabrics and understated elegance, the brand has built an international following with boutiques in London and New York—and now, Boston joins the list.
“We are thrilled to join the vibrant community on Newbury Street,” said Luke Dashper, Founder of Poetry. “Boston’s rich history, artistic energy, and fashion-forward spirit make it the perfect home for our newest location. At the heart of Poetry is my love of natural fabrics and a desire to produce beautiful clothes that can be enjoyed for years to come. We look forward to welcoming customers to our new store where they will find clothes that are easy to wear and look effortlessly stylish.”
A Celebration of Craftsmanship and Calm Design
More than just a retail destination, the new Boston boutique reflects Poetry’s design philosophy—where thoughtful craftsmanship meets contemporary sensibility. The store showcases a seasonal collection of women’s clothing and accessories featuring minimalist silhouettes and timeless textures. Each piece is crafted from silk, hemp, organic cotton, cashmere, alpaca, and linen, underscoring the brand’s dedication to sustainable luxury and natural materials.
Designed personally by Luke Dashper, the interior reflects the brand’s ethos of warmth and simplicity. Every detail—from the oak wood sourced from Belgium in two subtle tones to the Italian Travertine marble cash desk—speaks to Poetry’s focus on natural materials and elegant restraint.
The fitting rooms feature custom carpets by Christopher Farr, a London-based designer whose studio is located near Poetry’s design headquarters on Kings Road. The result is a serene, welcoming environment that encourages customers to linger—a space that feels as refined and relaxed as the garments themselves.
