By Upendra Mishra
A few years ago, I worked with a company that had hit a wall. They were working nonstop, marketing aggressively, yet their revenue was stuck at $14 million year after year. They were busy—but they weren’t growing.
We applied a focused approach—one built on clarity, discipline, and execution.
Three years later, that same business surpassed $55 million in revenue. No gimmicks. No guesswork. Just a smarter way to market.
Another client, after 45 years in business, told us something even more powerful: “We’ve never had this much revenue in our entire history.” And another, after three decades of effort, finally broke through and was recognized as one of the largest firms in its category.
Different industries. Different challenges. One shared shift.
They embraced what I call Precise Marketing.
That’s why I wrote this book: Precise Marketing: The Proven System for Growing Revenue in a Noisy World.
We’re living in a time of massive change. Technology has rewritten how we communicate, how we sell, and how customers make decisions. AI, automation, social media, and data have transformed marketing—but they’ve also made it louder, faster, and more confusing.
Markets are volatile. Attention spans are fractured. Competition is relentless.
So how do you market effectively today?
The answer isn’t doing more. It’s doing things with precision.
Precise Marketing isn’t about being everywhere or spending more money. It’s about reaching the right people, with the right message, through the right channels—at the right time. With intention. With focus. And with results you can measure and repeat.
This book brings together strategy, sales, branding, PR, content, and analytics into one practical system. Not theory. Not hype.
A disciplined framework designed to help you break through ceilings—whether you’re building something new or revitalizing what already exists.
Marketing today is no longer optional. It’s a leadership skill.
And if you’re serious about growth, this is where your transformation begins.
(Upendra Mishra is the author of Precise Marketing: The Proven System for Growing Revenue in a Noisy World and Managing Partner of The Mishra Group, a Boston-based marketing consultancy helping organizations drive sustainable growth through strategic clarity and customer-centric execution.”
