Professional Development Institute: A Crash Course on Media Training

How can real estate executives stay on message and avoid media pitfalls when phones and the 24/7 media cycle turn every public speaking event into a potential story? Find out at this intensive, and fun, in-person media training course taught by experienced spokespeople, bloggers, and media experts who will arm you with techniques to effectively manage interactions with print, broadcast, and citizen journalists.
Instructors will begin with media response basics, provide helpful tips and tools, and explore best practices for:

Interview preparation
Message discipline
Avoiding common interview traps
Managing a complex or potentially negative story
The workshop will conclude with group exercises designed to test your media response.

This course is presented in partnership with Issues Management Group, a strategic communications and public affairs firm specializing in real estate.