The market opens November 7, featuring over 125 independently-owned businesses and an expansive dining area with 20 local food and beverage concepts. Visitors can expect returning favorites, fresh new faces, and a few surprises designed to delight even the most seasoned holiday shoppers.
“The Snowport Holiday Market keeps growing into something more joyful each year,” said Ariel Foxman, Area Vice President, Brand & Experience, Boston Seaport by WS Development. “Small businesses are at the heart of the Snowport Holiday Market, and we’re proud to showcase this curated and diverse lineup thanks to our partnership with Constant Contact and The Makers Show. Whether you’re stopping by for gifts, hot cider, or simply a dose of holiday spirit, we look forward to welcoming everyone to Snowport.”
“Snowport is an excellent opportunity to support our small businesses during the winter season, while bringing together residents and tourists alike for holiday festivities,” said City of Boston Mayor Michelle Wu. “Through continuous collaboration with our partners, the City is able to support these community-driven events year round. I’m grateful for these partnerships that enable the Seaport to transform into a vibrant holiday destination, and I’m excited to participate in the festivities this winter.”
Celebrating its fifth season, the Snowport Holiday Market Presented by Constant Contact will showcase a vibrant collection of small businesses featuring everything from apparel and accessories to home decor and gourmet gifts, to unique art and toys & games.
This year’s market embodies the Snowport Holiday Market and Constant Contact’s shared commitment to inclusivity and opportunity. Eighteen percent of vendors are new to the market, 65 percent represent New England’s thriving small business community, and 88 percent identify as BIPOC- and/or women-owned. These numbers underscore the market’s mission to create meaningful opportunities for underrepresented entrepreneurs and to provide a lasting platform for local creativity, connection, and commerce. Through intentional curation and sustained support, the market continues to expand economic access and celebrate the voices shaping Boston’s small-business landscape.
By The Numbers: Supporting Small Business
- 125+ independent vendors
- 88% BIPOC- and/or women-owned
- 65% from New England
- 18% first-time participants
- 12 scholarship recipients receiving funding, mentorship & tools
- B and B Studios – handblown glassware and holiday ornaments
- Citizens Crochet – (New) handmade crochet kits for all abilities
- Creation Jute USA – (New) Fair Trade sourced baskets and home decor items
- Equals Me – handmade candles with a giveback
- FLYN – handmade beanies and patches
- Gratinsta – nature-inspired jewelry
- Lobster Nativity Scene – New England-inspired Nativity scenes
- Preston Dog Collars and Belts and More – matching dog collars, leashes and belts
- Starboard and Co. (New) – hand-blocked 100% linen cotton linens inspired by coastal Maine
- The Fat Cactus – decadent hot chocolate with gourmet toppings
- The Half Cookie – oversized gourmet cookies and cookie-topped hot beverages
- this is an original work of art™ – large-scale paintings, prints, and clothing handmade in South Boston
For the complete list of participating makers, visit www.bostonseaport.xyz/holidaymarket.
Returning alongside the market is the Snowport Scholarship Program, an initiative from Constant Contact and Boston Seaport by WS that supports underrepresented small businesses through funding, education, and exposure. Scholarship recipients receive financial assistance, expert-led marketing guidance, premium tools from Constant Contact, and dedicated mentorship throughout the season.
The following 12 businesses were selected as Snowport Scholarship 2025 recipients:
- African Authentics
- Clarke’s Cakes & Cookies
- Creation Jute (New)
- Element Oasis
- Gp Organics Soulcare
- Equals Me
- More Than Words
- Moylings
- Oceanum Vela
- Refugee Protection International
- Sock Puppet City
- The Blank Canvas Co.
“We’re absolutely thrilled to be back at the Snowport Holiday Market this year. It’s more than just a market; it’s a celebration of the incredible energy, creativity and resilience of small businesses, which is exactly what we’re all about at Constant Contact,” said Frank J. Vella, CEO of Constant Contact. “There’s nothing better than seeing 120 entrepreneurs—especially those through our Scholarship Program—get this kind of exposure. It’s truly rewarding to give them the tools and visibility they need to thrive this holiday season and set them up for success, for years to come.”
For opening week, from November 7–13, visitors can immerse themselves in a magical, interactive experience designed to celebrate the spirit of shopping small where they can step into the “Glow-Up” activation space by Constant Contact. Visitors can capture their radiance from supporting local businesses and post photos on social media to highlight the importance of shopping small this holiday season.
FAN FAVORITE ACTIVATIONS
Several popular experiences return to the Snowport Holiday Market this year, with a few new twists:
-
The Crafting Corner by The LEGO Group: Daily drop-in crafting activities for adults and kids, featuring crafts like snow globes, ornament decorating, and sensory bins for kids. New this year, The LEGO Group will provide a free LEGO® make-and-take Snowman build to create and take home for the holiday season, while supplies last. Guests can also participate in the LEGO Build to Give campaign, all about giving play to as many kids as possible this holiday season. During their visit, they can build a heart, snap a photo of it, and share to social media using #BuildToGive. For each homemade LEGO® heart shared with #BuildToGive, The LEGO Group will donate a LEGO® set to a child in need of play.
-
The Mistletoe Arch: This 10-foot arch is adorned with beautiful holiday greenery, garland, and mistletoe, and “Kiss Me” written across the top.
-
Presents Place by Citizens: Step into the magic of the season at Presents Place by Citizens, where oversized, brilliantly wrapped gifts create a whimsical wonderland for the perfect holiday snapshot. This year, it dazzles with a fresh new look, blending festive cheer with a must-see experience for guests of all ages. Snap your holiday memories and send them straight to your inbox, and don’t miss out on this season’s most Instagram-worthy moment! “Small businesses are integral to the fabric of the Boston community. We are committed to helping make Snowport Holiday Market a place where businesses and entrepreneurs can thrive,” said Mark Valentino, Head of Business Banking at Citizens. “Presents Place provides a memorable backdrop for guests to recreate their annual holiday photos while shopping from an incredible group of local small businesses.”
-
The Winter Wish Wall by Mass General Brigham Health Plan: An interactive 25-foot chalkboard offering a space for guests to pause and share their hopes, memories, and wishes for the season. “We are pleased to support local, community-focused organizations and small businesses through events like Snowport,” said Stanley Hochberg, M.D., Chief Medical Officer, Mass General Brigham Health Plan. “This includes the Winter Wish Wall, a wonderful activity that encourages our community to prioritize health and well-being and sets the tone for a fulfilling year ahead.”
- 11/10 – Alexa Nicole
- 11/17 – Alexa Givens
- 11/24 – Sofia Corts
- 12/1 – Gianna Caruso
- 12/8 – Charlie Weld
- 12/15 – Joey Madison
- 12/22 – Pat Kennedy
FOOD AND BEVERAGE
The Holiday Market’s dining experience returns with 20 food and beverage concepts, including newcomers that promise to spice things up. Spanning 10,000 square feet, the outdoor space features an après ski–inspired setting complete with holiday-red Adirondack chairs and faux fire pits. Cozy up under The Warming Tent by JetBlue® offering additional beer garden–style seating that may also be booked for private or semi-private events.
Guests can sip their way through the season as Tuscan Kitchen returns to operate Snowport’s bar program, featuring a mix of winter warmers, holiday cocktails, and creative non-alcoholic drinks. Adding to the holiday magic, four themed bars bring the season to life: The Jingle Bar, sparkling with hundreds of jingling bells; The Dizzy Dreidel, decked in bright blues and playful dreidels; Betty’s Bar, a nod to Snowport’s beloved mascot; and The Blizzard Bar, where snow flurries fall no matter the forecast.
Each themed bar features an exclusive signature cocktail: Betty’s Bar pours the Merry Betty Spritz (Hornitos, cranberry, San Pellegrino Blood Orange, rosemary sprig); The Blizzard Bar serves the Snowfall Sangria (Sauvignon Blanc, white grape juice, cranberry, orange, clove, cinnamon); The Dizzy Dreidel shakes up It’s A-MAZEL-ing (Absolut Vanilla Vodka, hibiscus tea, Red Bull, lemon); and The Jingle Bar delights with Sleigh’d (spiced rum, sage, whipped cream, edible gold glitter).
The food lineup balances hearty winter comforts with crowd-pleasing street food and decadent sweets from returning favorites to delicious debuts, this year’s locally owned vendors include:
- Baked Cheese Haus — Swiss-style raclette
- Bocadillos — Latin-style empanadas
- Cheese Louise — Gourmet grilled cheeses
- Cheese Wheel Pastas Boston — Pasta spun in Parmesan wheels
- Clarke’s Cakes & Cookies — Plant-based sweets and cocoa, all vegan
- Dumpling Daughter — Dumplings and baos
- Eloti — Street corn and churros
- Lakon Paris — (New) French pastries and plated desserts
- Madrahsi — Authentic chai alongside three new seasonal flavors
- Mood Brew — (New) Wellness coffee with adaptogens and nootropics
- Nagomi Bento — (New) Creative Japanese bento boxes
- Naughty Waffle — Sweet and savory waffles
- North East of the Border — Tacos with seasonal twists
- Temperance — (New) Neapolitan pizza
- That Fat Duck — (New) Duck fat French fries & poutine
- The Fat Cactus — Deluxe hot chocolate with gourmet toppings
- The Frenchman’s Crepes — Sweet and savory crêpes
- The Half Cookie — Oversized gourmet cookies and cookie-topped hot beverages
- The Soup Shack — Homey soups by Cheese Louise
Returning this year, visitors to the Snowport Holiday Market Presented by Constant Contact can plan their trip in advance by booking a timed reservation via the ‘Seaport Insider’ App. To streamline the experience, guests can use the Seaport Insider App to reserve timed-entry weekend tickets and explore real-time updates, maker spotlights, gift guides, and neighborhood-wide offers. General admission remains free seven days a week via a separate walk-up line.
Weekend timed-entry ticket details:
*Saturday and Sunday only
- $14 per adult
- $6 per Veteran
- $6 per child (ages 6-17, children under the age of 5 are free)
“At Boston XChange, we believe investing in small businesses is investing in the future. Snowport shows what’s possible when business and culture unite to elevate local talent. Our goal is to spark generational change, starting here in Boston, with a model that empowers creators and drives lasting economic opportunity,” shares Jaylen Brown, Founder of Boston XChange.
The Seaport Insider App is now available for download, offering exclusive access to additional offers, events, and promotions from Seaport retailers across the neighborhood. Learn more and plan your visit at www.bostonseaport.xyz/snowport.
- Monday through Thursday, 3:00pm – 8:00pm
- Friday and Saturday, 11:00am – 9:00pm
- Sunday 11:00am – 8:00pm
During the peak holiday season (December 8 – December 28), the market will have extended hours:
- Sunday through Thursday, 11:00am – 8:00pm
- Friday and Saturday, 11:00am – 9:00pm
The Holiday Market will be closed on Thanksgiving Day and Christmas Day.
To bring the Snowport Holiday Market to life, Boston Seaport by WS has once again partnered with The Makers Show, a purpose-driven market platform with deep roots in New York City and a mission centered on equity and local impact. Known for curating dynamic, design-forward marketplaces, The Makers Show champions underrepresented entrepreneurs and works to keep dollars circulating within local economies. By encouraging consumers to shop small and shop intentionally, the platform amplifies businesses owned by BIPOC, women, LGBTQIA+ creators, and other historically marginalized communities.
“Markets have long been places for people to gather, and Holiday Markets carry a unique seasonal nostalgia. That’s why we invest in design and décor that create a sense of enchantment, inviting visitors to linger, sip a hot chocolate or mulled wine, and connect with local vendors. Meeting the artist behind a painting or the maker of a piece of jewelry turns each purchase into something personal. Year after year, families and friends return to Snowport as part of their holiday tradition. Especially now, when gathering feels more meaningful than ever, we’re confident this season will be another memorable one,” said Julie Feltman and Tiziana Indelicato, Founders of The Makers Show.
