By Upendra Mishra
BOSTON—In the last episode we talked about “commitment to marketing.” Commitment to marketing, however, is more effective if you know exactly what your goal is. How many new clients do you want? How much revenue do you want to generate? And What shuld be your profit margin?
Clarity in executing your marketing and business development plans means having a clear understanding and precise direction when putting your marketing strategy into action, ensuring everyone involved knows exactly what needs to be done, who is responsible, and how success will be measured, minimizing confusion and maximizing the effectiveness of your marketing efforts.
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Now, before you commit to marketing and business development in 2025 and beyond, you must also review your current situation. Where are you right now? What is your pipeline? What worked last year? What did not work? Where did most of the business come from? How much do you need to grow in 2025? What should be your pipeline not only in 2025 but also in 2026 and beyond.
The picture of your goal must be filled with all these tiny details. You must be very clear and precise. To achieve your revenue goal, how many new clients you need, what size of client do you want? Where should they come from?
And, most importantly, what are you going to offer your clients in exchange?
This type of clarity is very important. Once you’re clear about your goals and prospective clients, and services you offer, you must also review the following:
- What resources do I have? What do I need?
- Do I have a marketing budget? Is it enough?
- Do I have skilled staff who can execute the scalable marketing and business development plan?
- Is it better to hire more people in our marketing team or is it healthier to bring outside experts?
In summary, key aspects of clarity in marketing plan execution include defined goals and objectives; targeted audience identification; specific tactics and timelines; and clearly defined roles for each team member.
The benefits of clarity in marketing plan execution are many: improved efficiency: less time wasted on misinterpretations or conflicting directions. Enhanced collaboration: teams can work together smoothly towards shared goals. Better decision making: data-driven insights guide adjustments to strategy as needed. Increased accountability: Everyone understands their role and is responsible for delivering results, and thus revenue.
(Mr. Mishra is managing partner of the Waltham, MA-based diversified media company The Mishra Group and the Precise Marketing. He writes about his three passions: marketing, mythology, and gardening.)
