BOSTON–Email Marketing is still the most cost-effective way to reach out and engage your prospects directly.
However, there are a few challenges:
- Number #1 is the possibility of hitting spam filter.
- Number #2 is unsubscribed by prospects.
- Number#3 is not opened directly by the prospects.
- Reaching the wrong person.
To watch the full 6-minute video blog, please click here, or on the image below.
Let us first deal with spam filters. What is spam? It is an unsolicited email, sent in bulk to a group of people. To avoid this, get a permission, add unsubscribe option, avoid promotional materials and multiple links in your email.
How do you get permission to send emails? It all boils down to the relevance of the content to the prospects. Will your content provide business insights to your prospects? Will it help them understand their own business better and help them grow?
Once we have relevant content that fully matches the businesses you’re targeting, un-subscription will go down, click rates will go up and so will emails transfers and referrals.
The most important element of direct email marketing is a dynamic and evolving database. Make sure the right decision makers are in your list. Do your home work and get the right emails.
A good email open rate is about 30 percent, but your goal should be 100 percent. A right content and right target list can help you achieve that.
